In early 2020 I was introduced to Katie Ferro by a business coach of mine during a group coaching call talking about profitability in your business and bookkeeping. Being the spreadsheet lover that I am, I immediately fell in love with everything Katie had created and just who she was as a fellow female entrepreneur who also just so happened to be a full time work from home mom also. After purchasing her Small Business Starter Kit program (use code BRIDGE for 15% off) and implementing it into my monthly bookkeeping dates with myself, I began to realize how much a freakin' genius Katie was. So I did what any normal person would do and I began stalking her Instagram and DMing her. :) 

Long story short, my plan worked and a friendship was formed! Throughout the remainder of 2020 we continued to talk, and voice text back and forth, I invited her into my facebook group to do a training on small biz profitability, and then when she told me she was starting a podcast I was...

Let’s talk about Instagram features! There’s a LOT but which ones are the hottest and most important right now:

• Instagram Stories
• IGTV
• Instagram Highlights

Now let’s dive into how using these can help you grow your business online and why you need to be using them more regularly!

I did an entire training on these features inside of my Facebook group so if you prefer to watch and learn you can click here: Part 1, Part 2.

But if you’re like and you just want a list to follow with short and sweet reasons why you should or shouldn’t be doing something… then read on my fellow Type A personality. :)

Are you new here? You should join my EXCLUSIVE Facebook community "Social Media Training and Strategy for Small Businesses & Entrepreneurs" by clicking here!

Using Instagram Stories to grow your business:

Instagram Stories is typically the first place that people go when they open their Instagram app now. It’s conveniently placed at the top...

When making a Facebook post, what is your objective? Are you looking to increase engagement or are you looking to write Facebook content that converts? It’s extremely important to know which you are trying to accomplish because how you create your content is determined by that objective.

If your primary goal is to see more visitors to your website and in turn increase your revenue coming from your online strategies, then a Facebook post with a lot of likes, comments, and shares is not helping. 

It looks cool and feels good when you open your Facebook account to see that little red bubble indicating you have new notifications, and when you open it to see a bunch of notifications on your Facebook posts, you feel like a real pro. However, that is not an indication of conversion.

So what is a conversion? According to Wordstream.com a conversion is “when a visitor to your website completes a desired goal, such as filling out a form or making a purchase.”

In the...

Ever find yourself looking at the clock and saying, "Man, where did the time go?" or "I really don't have any time to do this right now." When it comes to creating social media content for your business, I do NOT want you to think about those things. I want you to experience a sense of accomplishment, pride and give yourself a pat on the back when you're done. Ready to learn how?? Two words: Batch Content

Are you new here? You should join my EXCLUSIVE Facebook community "Social Media Training & Strategy for Small Businesses & Entrepreneurs" by clicking here!

Batching your content means you set aside a block of time, and you plan, create and schedule as much content as possible in that time frame. Why? Read on my friends and I think you'll better understand.

1) Batching Content Buys You Time

When I say "buys you time", obviously you know you can't buy time. It's not for sale at your local grocery store or trading on the NYE Stock Exchange. 

No, what I mean by...

Whether you are a local small business, a solo entrepreneur, or a large agency owner, you need to hire a Social Media Manager.

As defined, someone who has an above-average to advanced level of knowledge & expertise in all things social media.

A person who lives and breaths the comings and going of social media trends.

An individual whose sole role for your company is to ensure you are properly and effectively represented in the ever-changing and busy world of social media. 

In this article, I am going to share with you my reasons for why it’s important to hire a Social Media Manager.

Are you new here?  You should join my EXCLUSIVE Facebook community "Social Media Training and Strategy for Small Businesses & Entrepreneurs" by clicking here!

Before I begin though let me just say this; I am a Social Media Manager for local small businesses. I plan, create, schedule and engage in their content on their behalf.

I ensure my clients stay front of mind to...

Did you know there are Social Media Dos & Donts for Small businesses? Yup...

But, Social Media... Do we learn to love it & use it? Or do we just simply put up with it as a necessary tool for societal connection? I think the way in which you answer depends very much so on how and why you use the platform. Using Facebook as a business is going to look very much different than how you use it as a 30 year old wife and mother of 2. There are a lot of common social media dos & donts for posting and much more detail we could get into regarding how to use social media for your business or to grow your online influence. But for now, I wanted to provide you with a quick and simple Social Media Do's & Don'ts cheatsheet for the 4 social media channels that I use the most and that I find most of my friends and clients use as well. 

Are you new here?y You should join my EXCLUSIVE Facebook community "Social Media Training and Strategy for Small Businesses &...

Let’s talk about hashtags… because everyone else is, right?!

• What are they?
• What purpose do they serve?
• How do you use them?
• How many can you use in a post?
• What is a good strategy for hashtags?

These 5 questions are going to get answered in the next 5-10 minutes (depending on how quickly you skim through or read ) and you are going to want to make sure and bookmark this so you can come back to it in the future!

Well my fellow small business owner and online entrepreneur, shall we dive in?

What are hashtags?

Hashtags (n) a word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify digital content on a specific topic. (source Oxford Language).

So essentially, it’s a special way that social media sites can find and identify content on their platforms. 

This is especially handy if you are trying to search for something on the vast content space that is Instagram or Twitter because simply using a...

Over the last 7 years of being in the entrepreneurship space and I've been able to meet a lot of people who have so many wonderful ideas for starting a business, creating a product, etc. but most don't end up doing it because they're "waiting for a sign" that they should do it. (I've been there too at times!!)

Don't get me wrong... I'm definitely one to pray on big decisions, seek wisdom from trusted mentors, and try not to rush into unchartered territories. But I'm also very aware of whether it's a matter of needing "confirmation" (or in honesty, approval from others)... OR if it's more of a COMFORT ZONE issue.

Yeah, I'm going there with you my friend... I want to give you some encouragement and perhaps a little bit of my story can inspire you, because with all honesty, starting my freelance marketing company in June 2018 and then moving full time with it by October that year happened both quickly & a little bit unexpectantly.

Sometimes, we need all of the stars to align...

What are the must have tools for a social media manager to have in place in order to run an incredible social media management business? Well, that's what we're going to cover today.

For me and my business, when I started it back in 2018, I kinda was just figuring things out on my own. I had five years experience in the digital marketing arena. 

I worked for two different advertising agencies. I was a marketing consultant for both of them. 

So I would be on the front lines of working with businesses and helping them to figure out what type of marketing strategy they needed for their business. 

Are you new here? I also have the following posts to help you learn more about all things Social Media and Digital Marketing for Small Businesses!

• 5 Reasons You Need to Batch Your Social Media Content
• Social Media Dos and Donts

... and of course, you should join my EXCLUSIVE Facebook community "Social Media Training and Strategy for Small Businesses & Entrepreneurs" by...