Whether you are a local small business, a solo entrepreneur, or a large agency owner, you need to hire a Social Media Manager.
As defined, someone who has an above-average to advanced level of knowledge & expertise in all things social media.
A person who lives and breaths the comings and going of social media trends.
An individual whose sole role for your company is to ensure you are properly and effectively represented in the ever-changing and busy world of social media.
In this article, I am going to share with you my reasons for why it’s important to hire a Social Media Manager.
Before I begin though let me just say this; I am a Social Media Manager for local small businesses. I plan, create, schedule and engage in their content on their behalf.
I ensure my clients stay front of mind to their target audience through social platforms. So I know how to do this, right?
But here’s the deal… I look forward to the day when I can hire a Social Media Manager to help me manage my social profiles for me! Sounds crazy right?
“Why hire someone else to do something that you can just do yourself, Danielle?”
I think you’ll understand better by the end of this article.
First and foremost, a Social Media Manager SAVES YOU TIME. Yup, you heard it right. They save YOU time.
As a small business owner, you have SOOOO many hats that you wear on a daily, weekly, monthly and annual basis. You are the visionary, the office manager, the salesperson, the accounting, the receptionist, etc. etc. etc
You have great skills and knowledge in the revenue creation side of the business… you developed the product or service that you are selling. You are a professional in those areas.
You may not have time to learn everything there is to learn about the intricacies, changes, algorithms, etc in the world of social media. In fact, some of the changes in social media happen so quickly and subtly that small businesses NOT working with a Social media manager get left behind of their competition.
BUT you don’t have TIME to learn all the things you need to learn. By hiring a Social Media Manager, whether in your own staff or hiring someone to work for you as a freelancer on a contract basis a Social Media Manager takes care of all the various responsibilities needed to run a successful social media marketing strategy.
Regardless of if you are a 1-2 person business or 50-100+ person business, you need a social media strategy and when you bring someone in to help execute that strategy, you save time!
You might be thinking “if I have to hire someone, how does that save you money?” When you outsource (whether internally or externally) the social media projects, you are able to allow yourself and others within your organization to focus on revenue-producing activities.
Let me give you an example of this. One of my clients that I work with 1:1 for his social media strategy hired me because he found himself struggling to keep up with everything that he needed to do with social media, and would spend hours a day just trying to grow his Social media accounts, and putting content out.
Those hours he was putting into those efforts (and he wouldn’t mind me saying this, but it wasn’t quality content that he was creating…) he was taking away from the time he could have been putting into meeting with potential clients, recording podcasts with new guests, and most importantly spending time with his family!
He brought me on to take over his Social Media Manager and has since ONLY focused his time on doing activities that will produce income for his business! He recently told me, “You are a huge part of where my business is right now because you allowed for me to step away from something that, while important for my business success, was not an area that I was expert. I focused on creating new clients, and that increased my revenue this year!”
Testimonies like his are WHY I am sooo passionate about helping small businesses with their social media!
Social Media Manager are able to provide you with a deep well of knowledge, resources, and expertise. A lot of which you probably didn’t realize that you need.
While you are more than likely extremely knowledgeable on the goings-on in your business, your product, services, the day to day tasks, etc. The same goes for a Social Media Manager.
They live and breathe all things social media, algorithms, trends, and tech. As I mentioned before, you don’t have the time to add another full-time job to your plate with keeping up on all the things that go on within social media and you don’t have to.
A Social Media Manager also typically has a great deal of experience working on social media profiles and creating content.
A really advanced Social Media Manager will also have knowledge and experience in the entire digital marketing spectrum and will understand the vital role that social media plays in your overall strategy.
Which brings me to my next point.
Social Media Manager will be the first to tell you that Social Media is NOT the only type of marketing you need to have in your strategy.
In fact, its just one piece of a much much larger strategy. But the advantage of having a Social Media Manager on your team (again, internally or externally) is that they can help you partner your overall Digital Marketing strategy with Social Media.
It is important to note that for local small businesses, those that service primarily only their local geographical area with their products/services, Social Media is a MAJOR aspect to building brand awareness and can be seen as one of the only things that need to be done to market your business outside of just having your website.
I must tell you, that is almost never the recommended strategy.
Your business does need a website, and it most definitely does need social media presence, but (and it varies business to business) what also would be needed is Search Engine Optimization to bring organic traffic to the website and increase ranking on Search Engines such as Google, Google Maps, Yahoo, Bing, DuckDuckGo, etc.
There is a variety of other digital marketing tools that would help any business but for sure the most important 3 are Website, Search Engine Optimization, and Social Media.
Those three go together like Peanut Butter & Jelly on Wonder Bread with a side of chips and soda… (Clearly, I’m hungry as I’m writing this).
If you’ve ever said any of those things, then you need to highly consider talking with a Social Media Manager for your business.
Just get some questions answered that you have and let them explain to you what they can help you with and put some of those questions to rest.
If you are ready to talk with someone now about Social Media Management, here at Bridge Consulting & Design we offer to work with local small businesses on their social media needs so book a free initial consultation call and let’s see how we can get your social media on track so we can begin to build more awareness for your brand in your local community.
Inside you will learn exactly how to: