Let’s talk about Instagram features! There’s a LOT but which ones are the hottest and most important right now:
Now let’s dive into how using these can help you grow your business online and why you need to be using them more regularly!
I did an entire training on these features inside of my Facebook group so if you prefer to watch and learn you can click here: Part 1, Part 2.
But if you’re like and you just want a list to follow with short and sweet reasons why you should or shouldn’t be doing something… then read on my fellow Type A personality. :)
Instagram Stories is typically the first place that people go when they open their Instagram app now. It’s conveniently placed at the top of the app in your news feed tab. They’ve set it up so that the people you interact with the most show up for you first. And it’s quick content to consume so people are attracted to it more so than the news feed.
Here’s my favorite thing about Instagram Stories, they disappear within 24 hours!
Oh and my other favorite thing... Just like all things on Social Media, if you post & make a mistake and need to start over, you can delete it and try again!
Why do I like that? Because it removes the excuse of being afraid to try it and mess it up.
So your homework, that is due in the next 5 minutes? GO CREATE AN INSTAGRAM STORY POST and @ tag me so I can see that you did it! @danielle.bridgecd #InstagramStoryOhMy
Now… if you’re thinking, “Wait, it goes away within 24 hours? But I worked so hard on what I created and I don’t want to lose it!” Fear not my friend… there’s a setting inside your Instagram that allows you to archive all stories, so you can turn around and make them Instagram Highlights! Which brings me to my next point…
The Instagram Highlights are the little bubbles on people’s profiles that look like category buttons. When you click on them it shows you Story Posts from the past that are being saved under that specific Highlight. So like on my page, I use “Webinar” “Free Trainings” “This is Me” and others.
When I create a story and post it, it gets the option of also posting it to a Highlight!
Badda bing Badda BOOM! Easy as 1 2 3.
This is such a COOL feature for businesses because it can be like a Table of Contents and a Highlight Reel of your Products/Services, Behind the Scenes Videos in your Business, Testimonial Videos from Clients, Etc. It is usually one of the first things I like to look at one someone’s profile when I first follow them.
Again, just create a highlight and try it out! It’s a very effective and great organizational feature on Instagram.
Again… Badda Bing, Badda Boom!
It’s that simple!
So we’ve talked about Instagram Stories, Instagram Highlights now let’s go ahead and talk about the elephant in the room… IGTV - OH MY!!!
As stated on Wikipedia, “IGTV is a standalone video application by Instagram for Android and iOS smartphones. It allows for longer videos compared to Instagram feeds.”
According to HubSpot, 54% of consumers want to see more video content from brands that they support. Imagine that… if over half of your regular customers told you they'd have a greater experience with your brand if they saw more video content from you, wouldn’t you do whatever you could to create more videos? I hope your answer was yes to that…
Let’s bring this to a close…
Instagram Story, Highlights, and IGTV aren’t that scary after all… are they?
They can seem intimidating if you continue to just let them sit there and you don’t use them.
So, again… you have HOMEWORK.
Go create a Story Post, Then Make a Highlight Post and finally, record a video of yourself talking about your business and post all of those to The Gram! Tag me @danielle.bridgecd and #InstagramOhMy so I can see that you turn in your assignment.
Until next time friends!
In summary, to create Facebook Content that Converts you need to have more appealing and dynamic visual content, copy that is short sweet and to the point, a call to action with an irresistible incentive for taking that action, strategic targeting with your timing and messaging and the willingness to invest in a broader reach of people seeing your post!
Hi! I’m Danielle and I’m from the Land of Oz, a.k.a. Kansas! I’m a mom of 2, married to an awesomely funny dude, I have owned a Toto dog in my lifetime, and in case you’re wondering… yes I’ve walked the yellow brick road.
I am also a seasoned social media and digital marketing coach for local small businesses and I have a passion for empowering and educating people to take more ownership of the marketing efforts for their business.
Make sure you join my Free Facebook Community for live trainings on topics like this and how to best utilize social media to grow your business!
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