Social media has become an integral part of our lives, providing businesses and individuals with a powerful platform to reach their target audience. However, to truly succeed on social media, one key factor stands out: consistency. In this blog post, we will explore the significance of social media posting consistency and delve into five common reasons why people struggle to maintain it. By understanding these challenges and implementing strategies to overcome them, you can unlock the full potential of your social media presence.

Are you a small business entrepreneur just starting off with social media marketing or just needing to refresh your strategy?

If so, then grab this FREE GUIDE that will give you a great starting point for developing a powerful presence on Facebook and Instagram!

Why Consistency Matters in Social Media Posting:

1. Establishes a Strong Online Presence:

Consistency in social media posting helps to establish a strong online presence. By...

I DO NOT like posting on social media.

I know, it’s probably hard to believe being that I’ve chosen to make a living the last 7 years in the industry of marketing mainly through social media.

Don’t get me wrong… I love a good hit of dopamine just like everyone else does when they make a post and gets likes & comments. It feels good, alright? (Don’t act like it doesn’t).

But that’s not why I do it. I do not need a constant dose of an ego boost to keep me motivated in showing up on social media.

Are you new here? You should join my EXCLUSIVE Facebook community "Social Media Training and Strategy for Small Businesses & Entrepreneurs" by clicking here!

So you’re probably wondering “if you don’t like it, then why do it at all?”

Let me try to give you a few brief reasons why:

1 People spend time on social media (sources say the average is around 2.25 hours per day)

If...

Let’s talk about Instagram features! There’s a LOT but which ones are the hottest and most important right now:

• Instagram Stories
• IGTV
• Instagram Highlights

Now let’s dive into how using these can help you grow your business online and why you need to be using them more regularly!

I did an entire training on these features inside of my Facebook group so if you prefer to watch and learn you can click here: Part 1, Part 2.

But if you’re like and you just want a list to follow with short and sweet reasons why you should or shouldn’t be doing something… then read on my fellow Type A personality. :)

Are you new here? You should join my EXCLUSIVE Facebook community "Social Media Training and Strategy for Small Businesses & Entrepreneurs" by clicking here!

Using Instagram Stories to grow your business:

Instagram Stories is typically the first place that people go when they open their Instagram app now. It’s conveniently placed at the top...

When making a Facebook post, what is your objective? Are you looking to increase engagement or are you looking to write Facebook content that converts? It’s extremely important to know which you are trying to accomplish because how you create your content is determined by that objective.

If your primary goal is to see more visitors to your website and in turn increase your revenue coming from your online strategies, then a Facebook post with a lot of likes, comments, and shares is not helping. 

It looks cool and feels good when you open your Facebook account to see that little red bubble indicating you have new notifications, and when you open it to see a bunch of notifications on your Facebook posts, you feel like a real pro. However, that is not an indication of conversion.

So what is a conversion? According to Wordstream.com a conversion is “when a visitor to your website completes a desired goal, such as filling out a form or making a purchase.”

In the...